Grocery shopping made less boring by new book from Lingo judge JP Pellemans: 'Elstar apples come from Arie from Elst. Get it? Elst-ar'

Former Lingo judge and voice-over artist JP Pellemans has released his second book, which examines the psychological tactics used in supermarkets. The book describes the grocery shopping experience as a complex path filled with clever temptations and hidden traps designed to influence consumers.


