Sjaak Balkenende says goodbye to his Bruna store in Zandvoort: ‘Customer friendliness has always been my driving force’

After nearly 30 years, Sjaak Balkenende is retiring from his Bruna bookstore in Zandvoort. He was recently honored with a golden appreciation pin for his long-standing entrepreneurship and commitment to customer service since opening the shop in 1996.




