Did you see those VVD billboards along the highway? That’s exactly where this cabinet’s Achilles’ heel lies
The VVD is prioritizing a distinct party identity through high-profile billboard campaigns to avoid the pitfalls of the previous Rutte IV administration. This focus on individual party recognition poses a significant challenge to the cohesion and unity of the incoming Dutch cabinet. Analysts suggest this strategy could create immediate friction within the new ministerial team, specifically highlighting the future role of Eelco Heinen.



