nuAug 28, 2026, 13:12

Swapfiets tracks down more stolen bikes but remains unprofitable

Swapfiets reported a reduced loss of 7 million euros on 97 million euros of revenue in 2025, largely driven by e-bike sales and better recovery of stolen inventory. Although the company maintains 280,000 subscribers, it continues to rely on ongoing financial support from its owner, the Pon family.

The bike subscription company Swapfiets, founded by three students in 2014, currently serves 280,000 members across eight countries. While the business has achieved a turnover of 97 million euros, with the majority of revenue generated in the Netherlands, it continues to face financial challenges. According to the latest annual report, the company recorded a loss of 7 million euros in 2025, though this figure represents a significant improvement compared to the previous year. To address profitability, the company has increasingly relied on higher margins from e-bike subscriptions and improved efforts in recovering stolen bicycles. Since acquiring the company in 2019, the family-owned business Pon has invested over 100 million euros into Swapfiets, including an injection of nearly 20 million euros last year. Despite these efforts to streamline operations and reduce losses, Swapfiets has not yet reached a point of profitability.

Economy Business Netherlands

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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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