From Taylor Swift to Leonardo DiCaprio: how the Honey Deuce became the ultimate US Open status symbol

The Honey Deuce, a cocktail crafted from Grey Goose vodka, lemonade, and raspberry liqueur, has become a massive commercial phenomenon at the US Open in New York. Created in 2006 by Nick Mautone at the request of tournament director Daniel Zausner, the drink features signature honeydew melon spheres styled to resemble tennis balls. It has since evolved into a sought-after status symbol, frequently seen in the hands of celebrities like Taylor Swift and Leonardo DiCaprio.

To meet extreme consumer demand, the tournament organizes a sophisticated logistics operation involving over twenty staff members who hand-scoop millions of melon balls daily. Last year, sales reached 738,459 drinks, generating over 17 million dollars in revenue. Beyond the cocktail itself, the souvenir cups and branded merchandise have become highly collectible items. For many attendees, the beverage has become as essential to the US Open experience as the tennis matches themselves, further fueled by extensive social media popularity and high-profile endorsements.