Ilse DeLange goes viral on TikTok with So Incredible: 'I don't understand it'

Dutch singer Ilse DeLange has unexpectedly seen her 2008 hit song So Incredible go viral on TikTok. The track, which has returned to the top five most-listened-to songs on Spotify in the Netherlands, gained momentum after influencers like Aïsha Vis and skater Jutta Leerdam featured it in their videos. DeLange, who admits she is still adjusting to the platform's unique dynamics, expressed surprise at the resurgence of her older catalog, noting that younger listeners are now exploring her discography and attending her concerts in larger numbers.

While DeLange is traditionally known for reaching audiences through radio and television, she is now learning how to navigate the social media landscape. She recently met with Aïsha Vis to record content together and plans to embrace the spontaneity of the platform. Although she remains uncertain about how long the hype will last, she remains grateful for the renewed attention and hopes her upcoming album, Sunrise, will resonate with the same audience that discovered her work through these viral trends.