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Sia sells half of music rights for 180 million dollars to ABBA member's company

Sia sells half of music rights for 180 million dollars to ABBA member's company

Singer Sia has sold half of her music catalog rights to Pophouse Entertainment, a Swedish firm co-founded by ABBA member Björn Ulvaeus, for 180 million dollars. The partnership intends to develop immersive digital avatar shows and new versions of the singer's most popular songs.

Sia has reached a significant deal to sell half of her music catalog rights to the Swedish company Pophouse Entertainment for approximately 180 million dollars. Co-founded by ABBA member Björn Ulvaeus, Pophouse is known for creating immersive digital experiences, such as the successful ABBA Voyage concert series in London. This new partnership aims to leverage Sia's extensive discography through digital avatar productions and enhanced versions of her hit songs.

The agreement covers the singer's publishing and master recording rights but excludes her name and image rights. By utilizing Sia's globally popular tracks, including those she performed for other artists, the company plans to generate substantial revenue through new digital productions. Pophouse, which recently acquired rights for acts like KISS, Iron Maiden, and Tina Turner, intends to officially announce the specific plans for the upcoming Sia-themed shows in the near future.

Based on reporting by nu. Translated and condensed by LocalHeadlines.

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