Additional supermarket to open near Johan Cruijff Arena

A new 1,200 square meter Jumbo supermarket is scheduled to open on the Johan Cruijff Boulevard in Amsterdam by 2029. The store will be located within the Eleven Square development, a large-scale project that includes 1,100 residential units and a mix of retail and hospitality spaces. Developers have confirmed that the project includes the city's tallest residential tower and that construction is already underway.

To manage logistics, the supermarket will handle loading and unloading operations inside the building rather than on the street level. This new facility aims to serve the growing number of local residents, office workers, and event visitors in the busy arena area. Currently, the neighborhood is primarily served by Albert Heijn stores on the boulevard and nearby Bijlmerplein, making this a significant addition for the local community and those attending major events at the Johan Cruijff Arena.