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Consumer program Kassa makes online relaunch despite budget cuts

Consumer program Kassa makes online relaunch despite budget cuts

The consumer program Kassa will continue online after its television cancellation due to budget cuts. Despite the reduction in funding, broadcaster BNNVARA chose to preserve the show following strong support from viewers and its nomination for a Gouden Televizier-Ring.

The Dutch consumer affairs program Kassa will continue as an online-only platform following its cancellation on television due to budget cuts at the public broadcaster BNNVARA. While the show will operate with a significantly reduced budget, the broadcaster decided to preserve the program after significant viewer support and its nomination for the prestigious Gouden Televizier-Ring. BNNVARA is currently developing the new digital format, although details regarding its launch date remain unknown.

Former host Felix Meurders expressed his approval of the decision, noting that it provides stability for current staff and maintains the program's focus on consumer protection. However, he also raised concerns that many dedicated viewers still prioritize traditional television broadcasts over digital content. The final television broadcast of Kassa is scheduled for December 5. The transition aims to modernize the brand and potentially engage a younger audience as it moves entirely online.

Based on reporting by nu. Translated and condensed by LocalHeadlines.

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