nuOct 22, 2026, 12:37

Spotify has more users but lower ad revenue than expected

Spotify saw revenue grow to 4.97 billion euros, missing expectations despite reaching 306 million paying subscribers. The company is now focusing on expanding audiobook availability, securing major podcast deals, and developing AI-based music features to improve future earnings.

Spotify reported a quarterly revenue of 4.97 billion euros, a 16 percent increase, though this fell slightly below market expectations. While the company grew its paying subscriber base to 306 million, it continues to struggle with generating sufficient advertising revenue, which totaled 482 million euros. To address these financial challenges, the company plans to expand its audiobook offerings into new international markets and is focusing on exclusive high-profile podcast deals, including a renewed contract with Joe Rogan and a new collaboration with Amy Poehler. Additionally, Spotify has entered a partnership with Netflix to stream specific content.

Technological innovation remains a key priority for the streaming platform as it develops new AI-driven features. These include a subscription-based tool that allows users to remix songs and a verification system designed to distinguish human-made music from AI-generated content. These initiatives follow concerns regarding the surge of artificial intelligence in the music industry and the need to maintain quality standards for listeners.

Economy Business Technology

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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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