rssOct 24, 2026, 05:00

The 100-year history of Hema is quintessentially Amsterdam

The Dutch retail chain HEMA is celebrating its 100th anniversary since opening its first store in Amsterdam in 1926. The company, known for its household goods and the popular rookworst sandwich, has evolved over the century to serve a diverse range of customers.

The Dutch retail chain HEMA is set to celebrate its 100th anniversary on November 4, 2026. Founded by Leo Meyer and Arthur Isaac, the company opened its first store on Kalverstraat in Amsterdam in 1926, offering household goods at fixed prices. While the original locations have since closed, the store on Nieuwendijk remains the oldest active branch in the city and holds significant historical importance as the birthplace of the iconic HEMA rookworst sandwich, which was invented after a manager had surplus stock to sell. Over the past century, HEMA has evolved from a discount store for common citizens into a diverse retailer catering to a broad demographic, including international tourists. Recent efforts to refresh the brand include the addition of specialized product lines and a dedicated tompouce lounge. Despite past financial challenges, staff remain optimistic that the iconic brand will continue to thrive for another century.

Economy Business Culture Lifestyle Amsterdam Netherlands

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Based on reporting by rss. Translated and condensed by LocalHeadlines.

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