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Quality mark to combat retail uniformity: 'Lots of monoculture, the tourist formula'

Quality mark to combat retail uniformity: 'Lots of monoculture, the tourist formula'

Entrepreneur Bonne Reijn has launched the 'Zegel van Amsterdam', a quality label designed to combat retail monoculture by supporting authentic and culturally significant local shops. The initiative aims to preserve diversity in Amsterdam's shopping streets, and residents are invited to share their ideas for the city's retail future at a dedicated pavilion. This project focuses on revaluing businesses that provide social value beyond the standard tourist-oriented offerings.

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