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What it’s like to be the face of a supermarket: ‘Lammers would have to make twenty films for that kind of money’

What it’s like to be the face of a supermarket: ‘Lammers would have to make twenty films for that kind of money’

After thirteen years, Dutch supermarket chain Jumbo is replacing its long-time brand ambassador Frank Lammers with entertainer Rob Kemps. Reporter Jurriaan Nolles provides insight into the role and financial impact of being the face of a major supermarket brand in the Netherlands.

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With herring and pickles to the 1994 World Cup in America. 'We were a curiosity there'

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