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For the first time in years, unions are attracting young people again: how do they do it?

For the first time in years, unions are attracting young people again: how do they do it?

For the first time in years, trade unions in the Netherlands are seeing an increase in younger members despite a general decline in total membership. Unions are now focusing on specific strategies to attract this demographic and ensure their long-term retention. This shift highlights a changing dynamic between the younger workforce and organized labor.

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