Souvenirs, rubber ducks and stroopwafels: still hundreds of tourist shops in the city

A survey by AT5 identified 583 tourist-oriented businesses in Amsterdam's city center, including 145 souvenir shops and over 120 pizzerias and steakhouses. Despite municipal efforts since 2016 to curb mass tourism, these establishments remain highly prevalent throughout the district. The findings raise questions about the effectiveness of current policies intended to limit the growth of tourist-focused retail and services.

