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Calvé and Douwe Egberts to US: 'Not the owner, but the feeling that matters'

Calvé and Douwe Egberts to US: 'Not the owner, but the feeling that matters'

American companies have acquired the parent companies of iconic Dutch brands Calvé and Douwe Egberts this week. Despite public concern about potential changes to these authentic brands, experts indicate that their core identity is likely to remain stable under new ownership.

EconomyBusinessCultureNetherlands
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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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