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Why you keep watching a politician you dislike longer: ‘Without emotion we wouldn't vote’

Why you keep watching a politician you dislike longer: ‘Without emotion we wouldn't vote’

Gijs Schumacher, the new professor of political psychology at the University of Amsterdam, explains that all politicians use emotions to engage voters. His research suggests that politics and emotion are inextricably linked, arguing that citizens would not participate in voting without emotional involvement.

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