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He programs systems that know exactly when you buy something, but Tom (53) has doubts: ‘It’s gnawing at me’

He programs systems that know exactly when you buy something, but Tom (53) has doubts: ‘It’s gnawing at me’

Tom, a 53-year-old software engineer, has raised ethical concerns about the AI systems he develops to predict consumer behavior. Speaking with career expert Anne-Marije Buckens, he expressed fear that these technologies are reaching the limits of what is morally acceptable.

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