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Ster expects record advertising revenue during World Cup despite unfavorable kick-off times and Trump effect

Ster expects record advertising revenue during World Cup despite unfavorable kick-off times and Trump effect

Ster, the advertising arm of the Dutch Public Broadcasting (NPO), expects record-breaking revenue during the upcoming football World Cup in North America. Despite challenges such as unfavorable kick-off times and political sentiment, major sponsors and supermarkets are heavily investing in advertising space.

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