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TikTok shopping coming soon, but Consumentenbond is critical

TikTok shopping coming soon, but Consumentenbond is critical

TikTok is launching TikTok Shop in the Netherlands on June 15, allowing users to purchase products directly through the app's videos. The Dutch Consumer Association (Consumentenbond) has expressed concern that the feature may lead to an increase in impulse buying.

Based on reporting by nu. Translated and condensed by LocalHeadlines.

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