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Barbie playbook used for He-Man: ‘Driven mainly by nostalgia’

Barbie playbook used for He-Man: ‘Driven mainly by nostalgia’

Following the success of the Barbie movie, toy manufacturer Mattel is preparing a new cinematic release for the 1980s action hero He-Man. The company aims to revitalize the brand for modern audiences while leveraging the character's strong nostalgic appeal among older fans.

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