'Fifty guilders from nursing home for Hollandse Nieuwe': Playful stunt by Waasdorp fishmonger at start of herring season
Fish shop Nico Waasdorp in IJmuiden celebrated the start of the herring season by selling 'Hollandse Nieuwe' for one Dutch guilder each, approximately 45 euro cents. The promotion is a playful response to the high prices of herring in cities like Amsterdam, where the fish currently costs around 4.50 euros.
