Saving points at MediaMarkt takes five times longer due to new terms
MediaMarkt is increasing the number of points required for a 20 euro discount voucher from 1,000 to 5,000 starting September 28. The company states this change is necessary to maintain the long-term viability of its loyalty program and support future promotional offerings.
MediaMarkt has announced significant changes to its loyalty program, significantly increasing the requirements for customers to earn rewards. Starting after September 28, the amount of points needed to redeem a 20 euro discount voucher will rise from 1,000 to 5,000 points. While customers continue to earn one point for every euro spent, this adjustment effectively makes the reward process five times slower than it was previously.
The electronics retailer states that this modification is necessary to ensure the long-term sustainability of the myMediaMarkt program. According to the company, the change will allow them to provide more frequent promotional events and special member benefits. Once earned, the new discount vouchers will remain valid for one year, though customers must spend at least 80 euros in a single transaction to utilize the coupon. These revisions follow a similar recent trend in loyalty scheme adjustments observed across various retailers in the market.
Based on reporting by nu. Translated and condensed by LocalHeadlines.
