nuSep 9, 2026, 18:25

Apple to launch foldable phone that will be too expensive for most people

Apple is launching its first foldable phone, the iPhone Duo, which supports the Apple Pencil and is priced between 2,339 and 3,839 euros. The company also introduced the iPhone 18 Pro series, featuring improved camera technology, while newly appointed CEO John Ternus led his first major product presentation.

Apple is set to enter the foldable smartphone market with the new iPhone Duo, a device that unfolds into a wider screen and supports the Apple Pencil. Available this October in white and dark blue, the phone features both an internal and external display. It enters a niche market currently dominated by competitors like Samsung, with pricing starting at 2,339 euros and reaching 3,839 euros for the 2TB model. Industry analysts expect Apple to capture a significant share of the foldable segment, despite these devices currently accounting for only about 2 percent of total smartphone sales.

In addition to the foldable device, Apple unveiled the iPhone 18 Pro and Pro Max, which feature enhanced camera systems with mechanical apertures. These new models arrive at higher price points than their predecessors due to ongoing memory shortages. This presentation marked a leadership transition, as former hardware chief John Ternus presided over the event following his appointment as CEO, succeeding long-time leader Tim Cook.

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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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