adSep 9, 2026, 18:38

Here it is: Apple's foldable iPhone, but how innovative is this device?

Apple has officially launched the iPhone Duo, its first foldable smartphone, which will be available on October 23 with a starting price of 2,339 euros. Alongside this new device, the company announced the iPhone 18 Pro series, updated smartwatches, and new Airpods under the leadership of new CEO John Ternus.

Apple has unveiled its first foldable smartphone, the iPhone Duo, which features a 5.4-inch display that unfolds into a 7.6-inch tablet-like screen. The device is equipped with the powerful A20 Pro chip and dual 48-megapixel cameras, aiming to compete with existing foldable devices from rivals like Samsung and Google. It is scheduled for release on October 23, with prices starting at 2,339 euros. Alongside this foldable model, Apple introduced the iPhone 18 Pro and Pro Max, both utilizing the new A20 Pro chip and featuring enhanced low-light photography capabilities. These models are priced at 1,479 and 1,629 euros, respectively. The company also debuted the Apple Watch Ultra 4, the Apple Watch Series 12, and the Airpods 5. New CEO John Ternus, who has led these product announcements just nine days into his tenure, signaled a potential shift in strategy with plans for future wearable technology and smart home devices. Despite the technical advancements, analysts suggest the high price points may lead many consumers to stick with standard iPhone models.

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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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