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Unilever sells skincare brand Zwitsal to Royal Sanders

Unilever is selling its well-known skincare brand Zwitsal to the Dutch company Royal Sanders as part of a strategy to focus on its high-profit global power brands. The acquisition is expected to be completed in the first quarter of 2027, with the brand continuing its operations under new ownership.

Unilever has announced the sale of the iconic Dutch skincare brand Zwitsal to Royal Sanders, a manufacturer known for products such as Odorex and Melkmeisje. This transaction is part of a broader strategy by Unilever to streamline its portfolio by divesting local brands with limited international reach in favor of focusing on its thirty global power brands, which include Dove and Axe. These key brands currently generate over three-quarters of the multinational's total revenue.

Royal Sanders, based in Vlijmen and employing approximately 1,500 people, will incorporate Zwitsal into its existing personal care division. Unilever has confirmed that the brand will continue to exist under its new ownership and that all associated employees will transition to the new company. The acquisition is expected to be finalized during the first quarter of 2027. This move follows previous divestments by Unilever of other Dutch-rooted brands such as Calve and Conimex as the company pivots toward high-margin international markets.

Economy Business Netherlands

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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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