adOct 29, 2026, 08:40

Magnum reports record sales due to tropical summer, pistachio ice cream proves a golden move

Magnum reported a 12.1 percent global revenue increase to 2.5 billion euros, fueled by an exceptionally long summer and the successful launch of its pistachio-flavored ice cream. The company has consequently raised its 2026 growth forecast to 5.5 percent, supported by strong performance in Europe and the United States.

Magnum experienced significant financial success recently, reporting a 12.1 percent global revenue increase to 2.5 billion euros. This growth was largely driven by a long, tropical summer and the highly successful launch of the Magnum La Pistache, which the company labeled its most successful European innovation of the year. While sales in China underperformed due to poor weather, the company performed strongly across Europe, particularly in the UK, Germany, and France, while the US market saw gains through brands like Yasso and product collaborations. The company also expanded its reach in the Netherlands, Spain, and Portugal with the introduction of its Hydro water-ice range. Following this strong performance, Magnum has raised its full-year 2026 growth outlook to approximately 5.5 percent. A key component of the company's long-term strategy remains the widespread deployment of branded freezer units, with three million now in operation globally to sustain market presence in regions like Asia, Africa, and Mexico.

Economy Business Lifestyle Amsterdam Netherlands

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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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