Why are there suddenly so many turquoise cars in the city?

Hundreds of distinctive turquoise electric taxis from a Vietnamese company have appeared on the streets of Amsterdam since September. The firm is expanding its European presence, offering drivers unique employment terms while currently maintaining low pricing that experts expect to rise in the future.
Residents and travelers in Amsterdam have noticed a sudden surge of turquoise electric taxis appearing on the city streets. These vehicles belong to a company founded by Phạm Nhật Vượng, the wealthiest individual in Vietnam. Since their introduction in September, nearly five hundred of these cars have been registered, making Amsterdam the second European city to host the fleet after Copenhagen. According to mobility expert Erik Verhoef, the arrival of these taxis aligns with a post-pandemic increase in service providers, though their distinctive color remains a notable feature.
The company has garnered attention for offering its drivers the option of permanent employment, a move that has been positively received by staff members looking for stable working hours rather than the pressure of a gig-economy model. While current pricing for these taxi services is described as extremely low, experts suggest that this is a temporary strategy. Future fare increases are anticipated as the company seeks to maintain high-quality service standards and cover the costs of improved driver benefits.
Based on reporting by rss. Translated and condensed by LocalHeadlines.


