nuNov 3, 2026, 13:00

Ziggo gains customers again after years, but profits fall

VodafoneZiggo reported its strongest customer growth since 2019 in the third quarter, adding significant numbers of internet and mobile subscribers. However, the company's operating profit declined by 6.9 percent due to rising costs for marketing and investments, prompting a shift toward cost-cutting measures and reduced promotional discounting.

VodafoneZiggo reported a notable increase in subscribers during the third quarter, gaining 11,800 internet customers and 30,700 mobile subscribers. This growth marks the strongest expansion for the company since 2019, contributing to a 1.4 percent rise in total revenue, which exceeded 1 billion euros. Despite these gains, the company's operating profit fell by 6.9 percent compared to the previous year, totaling 416 million euros, as high marketing and content costs weighed on the bottom line. To improve profitability, the company intends to reduce aggressive discounting and focus on efficiency measures, including a new office attendance policy requiring staff to work on-site at least three days a week by 2027. CFO Jany Fruytier noted that the firm is seeking to lower customer acquisition costs while leveraging popular offerings like the inclusion of ESPN channels in standard packages to retain and attract users. The company anticipates higher revenue and better margins in the coming year through these strategic adjustments.

Economy Business Technology Netherlands

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Based on reporting by nu. Translated and condensed by LocalHeadlines.

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