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The unprecedented breakthrough of 0.0: how the Dutch slowly but surely switched to alcohol-free beer

The unprecedented breakthrough of 0.0: how the Dutch slowly but surely switched to alcohol-free beer

Alcohol-free beer has transformed from a ridiculed product into a significant commercial success within the Dutch beer market. Major brewers now see non-alcoholic options as a key growth opportunity as consumer perceptions continue to shift.

Based on reporting by ad. Translated and condensed by LocalHeadlines.

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