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Criticism of period tracking apps asking about unprotected sex and masturbation: ‘A lot of intimate information’

Criticism of period tracking apps asking about unprotected sex and masturbation: ‘A lot of intimate information’

A study commissioned by Bits of Freedom highlights that menstrual cycle tracking apps collect highly intimate data, such as sexual activity and masturbation habits, often without users knowing how it is used. This data is extremely valuable to advertisers, who find information about pregnancy and personal health particularly profitable for targeted marketing.

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