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Rainbow flag flying less proudly: 'Was support ever truly authentic?'

Rainbow flag flying less proudly: 'Was support ever truly authentic?'

Companies are increasingly scaling back their public support for the LGBTQI+ community during Pride month in response to a growing anti-woke movement. This trend of reducing visible corporate allyship, known as 'pink hushing,' raises questions about whether past corporate support was ever truly authentic.

Based on reporting by nu. Translated and condensed by LocalHeadlines.

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