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Action finds success in Spain too: 'Some items are more expensive at the Chinese store than here'

Action finds success in Spain too: 'Some items are more expensive at the Chinese store than here'

Originally founded in the Netherlands in 1993, the discount retailer Action is rapidly expanding across Europe and currently operates 3,396 stores. The chain is now seeing significant success in Spain, where it maintains the same products and low pricing strategy used in its home market.

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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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