adSep 15, 2026, 21:53

Dutch Rammstein concert promoter strikes mega deal with US entertainment giant

Dutch concert promoter Greenhouse Talent has formed a strategic partnership with the global entertainment giant AEG Presents. The company will retain its current management and brand name while gaining support from the international firm to strengthen its operations across the Benelux region.

The Dutch concert promoter Greenhouse Talent, known for organizing shows for major acts like Rammstein and Hans Zimmer, has entered into a strategic partnership with the American entertainment corporation AEG Presents. While the Brabant-based company is joining forces with a global industry leader, it will maintain its current management team and continue operating from its offices in Breda and Ghent. The brand name and existing artist relationships will also remain unchanged as part of the agreement.

Founded in 2005 by Pascal Van De Velde, Greenhouse Talent has grown into a major player in the Benelux region, managing over 1,500 events annually. AEG Presents views this acquisition as a key move to expand its footprint in continental Europe. By integrating into the AEG network, which organizes tours for international superstars like Taylor Swift, Greenhouse Talent gains access to global support. Both parties expressed that this transition is a natural progression of their long-standing professional relationship and mutual commitment to innovation in the live music industry.

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Based on reporting by ad. Translated and condensed by LocalHeadlines.

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