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What should plant-based chicken pieces be called? Well-known advertiser makes a suggestion

What should plant-based chicken pieces be called? Well-known advertiser makes a suggestion

New regulations have banned terms like 'vegetarian chicken pieces' and 'vegetarian bacon', requiring meat substitute manufacturers to find alternative product names. A famous Dutch advertiser, known for iconic national slogans, has proposed new naming suggestions to help the industry adapt to these changes.

Based on reporting by ad. Translated and condensed by LocalHeadlines.

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