ad

What should plant-based chicken pieces be called? Well-known advertiser makes a suggestion

What should plant-based chicken pieces be called? Well-known advertiser makes a suggestion

New regulations have banned terms like 'vegetarian chicken pieces' and 'vegetarian bacon', requiring meat substitute manufacturers to find alternative product names. A famous Dutch advertiser, known for iconic national slogans, has proposed new naming suggestions to help the industry adapt to these changes.

Related articles